IT ALL BEGAN
with Jessica Tagle
A latina from Miami, wife, mother of three, business owner, and clinician Working as a marriage and family therapist for over 20 years, Jess found herself moved by the human journey and the emotional transitions that exist within every story, including her own.
During a session with a client, the idea of WWTF came to be while discussing the absence of joy in, what was perceived to be, a wonderful life. In that session, Jess helped her client realize that the middle moments matter and if we intentionally choose to find the good in the journey we can live beyond our limitations, heal, and ultimately live a life of joy. As a fundamental emotion that is not based on external circumstances, but rather on the internal perspective of the human, joy is the ultimate result of acts of self- love and intention. Jessica recognizes that life can be complex and that the process of simply living can be filled with a combination of challenges but it is in the middle of the chaos that there is joy, it is in the recognition of the most simplistic action that fulfills a fundamental life filled with goodness.
In the middle of a very raw and real courageous conversation with her friend Jeni Vazquez, the two decided it was time to bring Jess’s vision of WWTF to the world. With the support of family and friends, they set out to inspire a movement, a brand and an authentic consistent commitment to the power of the middle!
in the middle of another very raw and real courageous conversation with her friend Rebecca Beltran, the YOU MATTER Initiative was born. YOU MATTER is a unique program, powered by the Why Wait Till Friday mindset, that provides guidance and resources to prioritize mental health in healthcare and academic spaces. Jess, Rebecca and Jeni became official WWTF partners and set out to spread the movement.
