THE MINDSET

There is one universal thread that binds us all—the human experience. And there is one fundamental feeling that we all seek – JOY

Why Wait Till Friday is a simple and intentional mindset, focused on consistently finding JOY in the everyday Middle Moments. It encourages us to shift our focus from the relentless pursuit of Fridays and grand life-altering events, to discovering the simplistic good that lies within the journey.

A Little Bit Each Day Goes a Long Way!

Joy is a fundamental characteristic that is carried at our core. It is the ultimate result of self-love and intention. Identifying what brings you joy in life and then creating simple and consistent ways to recognize and create more of it each day is what Why Wait Till Friday is all about. No matter what external circumstances come your way, you can maintain your internal joy consistently. You own your joy

See it. Believe it. Achieve it.

The Why Wait Till Friday lifestyle brand was created to help individuals achieve the mindset. The brand and products serve as visual reminders and cues for action. They encourage us to be simple and consistent in our journey. Practicing this mindset can become a powerful pathway to increased resilience, personal growth, and building a fundamental state of JOY.

Need a little inspiration to get started?

Here are a few ways you can start living intentionally to do more of what brings you joy.

  1. Recognize what brings you joy and simplistically add to it each day (Middle Moments)
  2. Document the good and do it again
  3. Find the simple positive things around you or within you and allow them to matter
  4. Surround yourself with tangible reminders that you are enough